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“Use Showcase Pages to create dedicated pages for your more prominent brands, business lines, products, and initiatives so you can extend your LinkedIn presence.”
#LINKEDIN SIGN UP WITHOUT PROFESSIONAL#
“With a LinkedIn Page, you can find your place in the world’s professional community, telling your company’s story and giving customers and prospects a place to learn about your business, your employees, and your brand.” The guide advises building an organic presence on LinkedIn by: Linkedin lead generationĪ great resource out there on using LinkedIn for lead generation is “The Sophisticated Marketer’s Guide to LinkedIn” (2019 edition is already available!). It’s not surprising that 79% of marketers see LinkedIn as a “very good source of leads” and B2B marketers report that 80% of their social media leads come from LinkedIn. In fact, according to HubSpot, LinkedIn is 277% more effective at generating leads than Twitter and Facebook. LinkedIn is an excellent place to reach potential customers. Here are the three main reasons: #1 Lead generation You might be wondering why should you bother to create a company page on LinkedIn, a social network on which users only spend 17 minutes a month (on average). Why Your Business Needs a LinkedIn Company Page
Want to learn more about LinkedIn? Check out our Mind-Blowing LinkedIn Statistics and Facts. It’s the largest professional social network in the world. Today, LinkedIn has over 575 million users, with more than 260 million monthly active users. However, this “disaster” didn’t prevent LinkedIn from getting acquired by Microsoft for $26.2 billion, which was the largest Microsoft acquisition at the time. What happened?Īpparently, investors were not impressed by LinkedIn’s 2016 forecast (the company made a prediction that the Q1 revenue would be $820 million instead of the expected $867 million that the analysts were forecasting) and decided to jump ship. LinkedIn continued to grow at a fast pace, but in 2016 it experienced a bit of a hiccup when their shares dropped by 43.6% in a single day, causing them to lose $11 billion in market capitalization. LinkedIn grew explosively between 20, going from around 500 full-time employees to around 2,100 full-time employees, and it had an IPO in 2011.
That same year it was ranked No.10 on Silicon Valley Insider’s Top 100 list of most valuable startups. In 2010, it was valued at around $2 billion, though by the end of the year its value dropped to around $1.5 billion. In 2008, after several venture capital companies purchased a 5% stake in LinkedIn for $53 million, the company was valued at $1 billion (post-money valuation). In 2004, the company reached 1 million users, in 2006 it had its first profitable month, and in 2007 it hit 10 million users.
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In 2003, LinkedIn raised a series A Investment round which was led by Sequoia Capital, a venture capital company known for their investment in numerous “unicorns” such as Google, Apple, PayPal, YouTube, WhatsApp, and more.Īnd the LinkedIn team did not disappoint.
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